“Work for something because it is good,
not just because it stands a chance to
succeed.”


- Vaclav Havel


Abbott & Company

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Good Will Projects •
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Services | Good Will Projects


A&C develops made to order, often multiple-component, projects (i.e. exhibitions, festivals, visual or performing arts programs, publications) to achieve a specific goal of branding, targeted marketing campaigns, or the creation of goodwill with a specific constituency or the general public.

Through our customized projects our clients achieve a more personal image or public relations goal.


Sample projects:



Consumer and Employee Good Will
Saga Administrative Corporation,
Menlo Park, CA:

A&C organized and circulated an exhibition, A Decade of American Printmaking to Universities having Saga cafeteria installations. The exhibition and surrounding events were part of a public relations effort to develop goodwill for Saga's services with cafeteria employees, students and university administrators.



Marketing and Branding
Chocolate Information Council, and the Chocolate Manufacturers Association,
New York City, McLean:

A&C devised a "chocolate lover's fundraiser handbook" as a promotion concept to interest non-profit organizations in organizing annual chocolate-themed fundraisers. We also produced a circulating exhibition on the history of chocolate that included chocolate manufacturing memorabilia and samples of chocolates and antique packaging.



Corporate Milestone and Employee Good Will
Chevron U.S.A.,Inc.,
San Francisco, CA:

A&C developed the company's 100th anniversary celebration, Among Ourselves, which included a three-dimensional exhibit that replicated the first Chevron gas station and other memorabilia from the period, to engender employee pride and understanding of the company’s history. Other projects for Chevron have included development of their national circulating exhibitions, Creativity and Bay Area Painters. Both programs were targeted to highlight Chevron’s support of the arts and enhance their national profile.



Other services offered include:

Art Consulting
Art & Science Programs
Public Arts
Public Education
Print Communications
  Cultural Programs
Forums and Seminars
Multi Media
Sponsor Opportunities
Training

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